MAKING YOUR BUSINESS SWEETER

SALES, MARKETING, AND EDITORIAL SERVICES FOR THE

CAKE INDUSTRY

ABOUT

Melanie started working in the cake decorating industry in 1994, for a publishing company called 'Litharne Ltd'.  Melanie's mother, Sheila Underwood, was a director of Litharne Ltd.  Together, Melanie and Sheila launched Cake Craft & Decoration magazine April 1994, with the help of Gillian Cole and Sheila Lampkin. By November 1994, Melanie, Sheila Underwood and Sheila Lampkin started 'Cake International Show' at the NEC in November.  The company was sold to ICHF Events who run the show today, along with the help of Melanie as Event Manager.  

Melanie has edited several magazines, including Cake International magazine owned by Time Inc UK.

 

SERVICES

EDITORIAL

MARKETING

SALES

With Melanie's vast knowledge of the cake decorating industry and sales & editorial background, Melanie can offer the cake artist a full media agency, from booking and arranging classes, negotiating with tutors and sourcing media coverage to name just a few of the services.  For the cake decorating companies, Melanie can offer editorial services, sales and marketing knowledge and in depth knowledge of cake artists and trends

 
 

CLIENTS

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I've worked with Melanie for over 20 years and would say she has been one of my most trusted colleagues.  She knows her industry better than anyone and has built up excellent relationships with her clients.  She has great commitment and is  both thorough and reliable.  

Judy Reed Publisher

 

Book a class with top cake artists

from around the world right here. Karen Portaleo from Atlanta USA, Daniel Diéguez from Spain, Queen of Hearts from London, Emma Jayne from Wales and more...

GET IN TOUCH 

01690 710455